ALIVE
DESERRES
When my daughter is painting or drawing, I always encourage her to understand that’s not the result which is important, but the way she have use and explore mediums. There are so many techniques and ways to use mediums and tools to bring an artwork to life. In this example, paint is a fabulous material to play with and experiment with.
After this exploration, Deserres, which is a family company specializing in the sale of artist and creative materials in Canada, saw my work and mandated me to create 3 videos of 15 seconds for a campaign advertisement. The goal was to promote the creation with the usage of painting.
In this film, I experimented with both painting and shooting techniques. I used a motorized slider, the Laowa Probe 24mm macro lens and motorized turntables. For the paint, I used mostly acrylic, ink and silicone.