FAR CRY 4
Far Cry is a brand rich in variety, surprises, travel and culture. In this fourth iteration, I was mandated to work on the identity of the game and its advertising campaign.
The action takes place in India, in the Himalayas. The artistic decision to take inspiration from the culture and traditions was obvious and made it possible to discover the world of local art with its Rangoli and the Holi Festival. Color powder has become the key graphic element of the artistic direction. With the collaboration of several artists such as Pierre-Olivier Nantel, Eve Berthelette, Anthony Guebels, Pascal DeSampaio and Liam Wong, the identity of the brand was able to embrace this art and stand out in its marketing campaign.
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