FAR CRY PRIMAL
Far Cry is a brand rich in variety, surprises, travel and culture. In this iteration, I was mandated to work on the advertising campaign of the game and the logo.
The game is set in 10,000 BC during the end of the Upper Paleolithic and beginning of the Mesolithic period in Europe. Unlike previous games, there is prehistoric wildlife such as woolly mammoths, dire wolves, cave bears, cave lions... Survival is a daily challenge as tribes come into conflict with one another and nature. The art direction embraces this universe by putting forward the flora and fauna as well as human creations such as their weapons and their paintings.
The key art won a marketing award in 2016 for the best box art. The final realisation was done by Eve Berthelette and Anthony Guebels.
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