RAINBOW SIX SIEGE
Tom Clancy's Rainbow Six Siege is an online tactical shooter video game developed and published by Ubisoft Montreal. My role was to develop a brand identity extending both in the marketing campaign but also in the user interface experience of the game.
The key art was the first piece of the puzzle. Among a multitude of concepts, it was the very first drawn on paper that was selected. This visual won the marketing award in 2016 for the best key art. The final visual was realised by Anthony Guebels.
Then, I was mandated to develop icons, logos, skins and graphic elements to complete the identity of the game. I also took care of the photoshoots which featured a realistic universe of the tactical military environment we worked with. Many of these photographs were used in the background's menus.
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